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Klaviyo Announces Launch of Initial Public Offering

Klaviyo, Inc. (“Klaviyo”), the company that powers smarter digital relationships, today announced the launch of its initial public offering of 19,200,000 shares of its Series A common stock. The offering consists of 11,507,693 shares of Series A common stock offered by Klaviyo and 7,692,307 shares of Series A common stock to be sold by certain of Klaviyo’s existing stockholders. Klaviyo will not receive any proceeds from the sale of shares by the selling stockholders.
In addition, the underwriters will have a 30-day option to purchase up to an additional 2,880,000 shares of Series A common stock from certain of the selling stockholders at the initial public offering price, less underwriting discounts and commissions. The initial public offering price is expected to be between $25.00 and $27.00 per share. The shares are expected to begin trading on the New York Stock Exchange under the ticker symbol “KVYO”.

Mollie and Klaviyo enable personalized marketing automation for merchants

Marketing platform Klaviyo has gained access to Mollie’s set of APIs and transaction and order data to allow its customers to personalise and automate communications with consumers.

Through the new integration, merchants of the two companies can now use their information collected from payment transactions within Klaviyo’s platform to personalise customer communications and marketing email flows to grow revenues. In addition, Klaviyo and Mollie will collaborate with their joint agency partners to enable merchants to leverage this payment information to create more tailored marketing automation strategies.

Klaviyo is a marketing automation platform that makes it easy for marketers to centralise and use every piece of their customer data to deliver hyper-personalised experiences across all their channels, increasing conversions and revenue. Mollie powers the growth of over 130,000 businesses across Europe by offering advanced solutions to accept payments, online and in-person. This initial integration enables Klaviyo’s customers access to Mollie’s unique set of APIs to personalise their marketing email flows, whilst enhancing revenue.